TED Presentations, Rule 04. An impressive opening decides the overall mood

As a nonprofit organization based in the U.S., TED holds presentations by bringing together people from fields of Technology, Entertainment and Design. TED Conference is devoted to "Ideas Worth Spreading". By focusing and analyzing TED presentations, we seek "how to deliver inspiring presentations".

Various research results conclude that most first impressions are decided within 5 to 7 seconds. As the actual beginning of the session, the opening is just like first impressions. And with a good opening, the whole presentation will be completed, surrounded by the high level of interests from the audience. Then, how do you make an opening impressive? The fourth rule "how to deliver an impressive opening" provides you the answer.