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INTRODUCTION The debate over the role and effects of the labor force participation of teens has intensified as the number of school-age adolescents joining the work force has dramatically increased in the last few decades resulting in a big boost in their purchasing power. Marketers, along with parents, schools, professionals as well as policy makers are continuously engaging in this debate to evaluate the returns of the early entry of youngsters to the adults' world of paid employment and mature and independent decision making. Never before had the teenagers so massively flocked the workplace and so impressively earned as they have been in the last few decades. Two of the authorities on adolescence warned more than a decade ago that a society may fail to note the employment of teens and its unique character or to ponder its larger economic and social significance (Greenberger and Steinberg,1986). It is therefore warranted to further study the multifaceted impact of adolescent employment for it has evolved to be such a common feature of our economic and social landscape.