The Goat Strategy

There’s that moment when an email lands in your inbox and the subject line alone tells you: someone is after your money, your time, and your patience. Most people would hit delete. Peter Radley, however, replied. To every single one.
This is how The Goat Strategy was born — a satirical, literary, and at times brutally honest collection of exchanges from the shadowy world of book marketing. Unexpected punchlines, replies written in the styles of classic authors — including Oscar Wilde, Mark Twain, Franz Kafka, Gabriel García Márquez, and Ernest Hemingway. And an author who dissects his own profession with surgical precision — while making sure the goats get their share of the spotlight.



"If I’d known what would come out of that very first reply — I’d have written it much sooner."

– Kate Marlowe, editor



This book is both humorous and revealing: a funhouse mirror for anyone who’s ever believed the big promises, and a lifeline for those who still believe in literature.



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Peter Radley has spent more than thirty years in the world of words as a journalist, editor, and author. He has written thousands of articles, interviews, and reports, worked as a creative director, and published several books — including Nothing Before Her, translated into multiple languages.
Passionate about storytelling in all its forms — from novels to letters to a single well-placed sentence — The Goat Strategy is his most mischievous work yet, and a playful tribute to the literary voices that inspired him.