The Limiting Factors of Web 2.0 and How Web 3.0 Is Different

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.
Why ""Web 2.0"" marketing isn't as powerful as you thoughtóand how ""Web 3.0"" will overcome its limitations.
For many people, Web 2.0 is the king of the mountain. I want to rip it apart, tear it to shreds, and show you all the loopholes, which, in turn, become fresh opportunities. There are five essential limiting factors of Web 2.0: oversaturation, misconceptions, time, modes of interaction, and openness. Let's start with the one that deserves the most attention....