The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy
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- 6,49 €
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- 6,49 €
Descrizione dell’editore
Lawyers have always known that “story" is at the heart of persuasive advocacy AND this awareness continues to grow, BUT there's been a need for a simple, analytical way to teach “story,” which the ABT Framework now provides, THEREFORE it’s time for us to open your mind with this new and powerful technique.
The ABT Framework (And, But, Therefore) is a revelation. It brings the power of simplicity to a world that is glutted with too much information. The business community has already discovered the ABT and is applying it to sales, marketing and branding. Now it's time for lawyers to tap into the power of the words that capture the three fundamental forces of narrative: Agreement, Contradiction, Consequence.
Altri libri di Randy Olson & Douglas Passon
The Narrative Gym for Medicine: Introducing the ABT Framework for Medical Communication with Peers, Professionals, and the Public
2023
Houston, We Have a Narrative
2015
The Narrative Gym for Politics: Introducing the ABT Framework for Political Communication and Messaging
2022
The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging
2021
Don't Be Such a Scientist, Second Edition
2018
The Narrative Gym: Introducing the ABT Framework For Messaging and Communication
2020