The Routledge Companion to Coopetition Strategies The Routledge Companion to Coopetition Strategies
Routledge Companions in Business, Management and Marketing

The Routledge Companion to Coopetition Strategies

    • 45,99 €
    • 45,99 €

Descrizione dell’editore

This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.

This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management

GENERE
Affari e finanze personali
PUBBLICATO
2018
10 ottobre
LINGUA
EN
Inglese
PAGINE
456
EDITORE
Taylor & Francis
DIMENSIONE
7,3
MB

Altri libri di Anne-Sophie Fernandez, Paul Chiambaretto, Frédéric Le Roy & Wojciech Czakon

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