Uncharted Uncharted

Uncharted

How to Map the Future

    • 4,49 €
    • 4,49 €

Descrizione dell’editore

'An urgent read … Karl Popper for the 21st century'  Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead
'Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial Times

How can we think about the future? What do we need to do – and who do we need to be?

In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organisations who aren’t daunted by uncertainty. We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won’t provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn’t repeat itself and even genetics won’t tell you everything you want to know. Ineradicable uncertainty is now a fact of life.

In complex environments, efficiency is a hazard not a help; being robust is the better, safer option. Drawing on a wide array of people and places, Margaret Heffernan looks at long-term projects developed over generations that could never have been planned the way that they have been run. Experiments, led by individuals and nations, discover new possibilities and options. Radical exercises in forging new futures with wildly diverse participants allow everyone to create outcomes together that none could do alone. Existential crises reveal the vital social component in resilience. Death is certain, but how we approach it impacts the future of those we leave behind. And preparedness – doing everything today that you might need for tomorrow – provides the antidote to passivity and prediction.

Ranging freely through history and from business to science, government to friendships, this refreshing book challenges us to resist the false promises of technology and efficiency and instead to mine our own creativity and humanity for the capacity to create the futures we want and can believe in.

 

GENERE
Affari e finanze personali
PUBBLICATO
2020
20 febbraio
LINGUA
EN
Inglese
PAGINE
400
EDITORE
Simon & Schuster UK
DIMENSIONE
2,5
MB

Altri libri di Margaret Heffernan

Wilful Blindness Wilful Blindness
2011
Beyond Measure Beyond Measure
2015
Uncharted Uncharted
2020
Mérhetetlenül Mérhetetlenül
2018
A Bigger Prize A Bigger Prize
2014
Wie wir unsere Arbeitskultur verändern können Wie wir unsere Arbeitskultur verändern können
2016

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