Why Can’t They Be Like Me‪?‬

Blaming other people is what startup founder Todd Turner has always done, and his billion-dollar company that is tanking—fast—is no exception. On the brink of giving up, he crosses paths with a renowned executive coach who shows him that only by changing his approach can he revive both his business and himself. Still, the habits that carried him this far won’t take him to the next level. Could the guidance of a great coach be what Todd needs to face the truth and rise as a leader? Will the lessons learned propel him to take decisive steps to rejuvenate his company and, ultimately, his life?

Why Can’t They Be Like Me? is an allegory about resilience, growth, and success in the face of defeat, taking wisdom from Marshall Goldsmith, one of the world’s most renowned executive coaches. Written alongside Claire Díaz-Ortiz, this book answers the essential question: How do you change the outcome for a leader in crisis?