The Ad Man 2.0: Principles First. Technology Second. Results Now! (Unabridged‪)‬

A foreword by legendary CEO Alan Mulally—& insights drawn from an exclusive interview with him—The Ad Man 2.0 opens with one of the most respected leadership voices in modern business.

This powerful business fable explores what happens when success meets succession… when a founder must decide how to pass on more than a company.

Jim Mudd built something from nothing—a basement startup that grew into one of America's most respected automotive advertising agencies. For forty years, his instincts guided every decision. His values shaped every hire. His vision carried the company forward.

Now, standing at the edge of transition, Jim faces his greatest challenge:

How do you pass on not just a business… but a way of thinking?

As Jim reflects on the people and lessons that shaped his journey—from automotive dealers to elite athletes and world-class leaders—he begins to uncover the principles that truly drive lasting success. Not tactics. Not trends. Principles.

Through an engaging narrative, The Ad Man 2.0 reveals the frameworks that separate good leaders from great ones:

This is not another business theory book. It is a story about responsibility—to customers, to employees, and to the next generation of leaders. If you are a business owner preparing for succession, a leader navigating rapid change, a manager trying to build systems that outlast you, or an entrepreneur searching for principles instead of tactics, this book was written for you.

Feature Contributions From:

Alan Mulally–Former CEO of Ford & Boeing
Darryl Strawberry–Eight-time MLB All-Star with a powerful redemption story
Ken Blanchard–Coauthor of The One Minute Manager


"I don't know two leaders who model what I have taught about more than Jim Mudd and Clifton Lambreth."—Ken Blanchard

If you've ever wondered what really lasts when markets change and technology moves faster than people, this book will give you the answer. Discover why principles come first, technology second and results follow.