Unprecedented: Building a Multi-Generational Business on Trust, Respect and the Valuing of People (Unabridged‪)‬

We live in unprecedented times where everything has shifted including how businesses are run and how their employees see the world. The old traditions are gone and yet so many companies are stuck trying to make the old ways work or are unsure of how to move forward in this new environment.

In Unprecedented, Chuck Cooper gives a refreshing look at the new way of working with your employees and how you can provide an environment where all generations, every race and every gender feel valued and respected and are passionate about being a part of.

If you are a small to mid-size business, then this book will help you navigate all the things you face once you become an employer including:


Municipal, State and federal compliance
Dealing with ISM’s (racism, sexism, ageism)
Creating a strong company culture
Having effective communication throughout the company
Effective leadership that builds trust and respect with your people
Strategies to attract and retain high performing employees


What you do not know can be fatal to your business. That is why this book is a must listen!