Snow Leopard: How Legendary Writers Create a Category of One (Unabridged)
2024年
The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It (Unabridged)
2024年
Martin Cooper: The Purpose of Technology: The Father of the Cell Phone on Making Technology More Efficient and Accessible for All (Unabridged)
2024年
The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different (Unabridged)
2024年
A Marketer's Guide to Category Design: How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy (Unabridged)
2024年
The Category Design Toolkit: Beyond Marketing: 15 Frameworks for Creating & Dominating Your Niche (Unabridged)
2024年