David A. Aaker

ブック
Managing Brand Equity Managing Brand Equity
Managing Brand Equity
2009年
Building Strong Brands Building Strong Brands
Building Strong Brands
2011年
Brand Leadership Brand Leadership
Brand Leadership
2009年
Brand Equity & Advertising Brand Equity & Advertising
Brand Equity & Advertising
2013年
Three Threats to Brand Relevance Three Threats to Brand Relevance
Three Threats to Brand Relevance
2013年
Brand Relevance Brand Relevance
Brand Relevance
2010年

オーディオブック
Brand Relevance : Making Competitors Irrelevant Brand Relevance : Making Competitors Irrelevant
Brand Relevance : Making Competitors Irrelevant
2020年