Lynn R. Kahle Books

Internet Applications in Euromarketing Internet Applications in Euromarketing
2024
Consumer Social Values Consumer Social Values
2019
Cross-National Consumer Psychographics Cross-National Consumer Psychographics
2018
Communicating Sustainability for the Green Economy Communicating Sustainability for the Green Economy
2015
Marketplace Lifestyles in an Age of Social Media: Theory and Methods Marketplace Lifestyles in an Age of Social Media: Theory and Methods
2014
Values, Lifestyles, and Psychographics Values, Lifestyles, and Psychographics
2014
Euromarketing and the Future Euromarketing and the Future
2013
Creating Images and the Psychology of Marketing Communication Creating Images and the Psychology of Marketing Communication
2006
Sports Marketing and the Psychology of Marketing Communication Sports Marketing and the Psychology of Marketing Communication
2004
Consumer Behavior Knowledge for Effective Sports and Event Marketing Consumer Behavior Knowledge for Effective Sports and Event Marketing
2011