W. Chan Kim

Blue Ocean Shift

A transição para o oceano azul

Blue Ocean Strategy, Enhanced Edition

Beyond Disruption

A estratégia do oceano azul

HBR's 10 Must Reads for New Managers Collection

Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Shift

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

Cap sur l'Ocean Bleu

Blue Ocean Strategy, Enhanced Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

Stratégie Océan Bleu