{"x":1764969050473,"d":[{"id":"1001917516","type":"books","href":"/v1/catalog/jp/books/1001917516?l=en-US","attributes":{"artistName":"安宅和人","artwork":{"assetToken":"Publication5/v4/0f/1c/7d/0f1c7d3c-aeb4-d94f-7edf-64c73e41e878/BT000023401305705701900209.jpg","bgColor":"ffffff","hasP3":false,"height":3000,"textColor1":"000000","textColor2":"1f1f1f","textColor3":"333333","textColor4":"4c4c4c","url":"https://is1-ssl.mzstatic.com/image/thumb/Publication5/v4/0f/1c/7d/0f1c7d3c-aeb4-d94f-7edf-64c73e41e878/BT000023401305705701900209.jpg/{w}x{h}bb.{f}","width":2211},"bookSampleDownloadUrl":"https://buy.itunes.apple.com/WebObjects/MZFinance.woa/wa/getSampleDownload?cc=jp&id=1001917516&l=en-US&pg=default&pricingParameters=STDQ","description":{"standard":"顧客は何を考え、何を求めているのか。
いま、顧客インサイトを得る手法として
ビッグデータと行動観察が注目を浴びている。
しかし、それぞれのデータに対する本質的な理解は
ほとんど進んでいないのが現状だ。
やみくもにデータと対峙しても、
有効活用できないだけでなく、
誤った分析で損失を招くリスクすらある。
本書では、
ビッグデータと行動観察データの違いを明確にしたうえで、
ビジネスにおける6つの場面に応じた
それぞれの使い分けが明らかにされる。
「ビッグデータは定量、行動観察データは定性」
という単純な比較からは見えてこない、
データ活用の本質を解き明かす。

*『DIAMONDハーバード・ビジネス・レビュー(2014年8月号)』に
掲載された論文を電子書籍化したものです。"},"editorialArtwork":{},"genreNames":["Management & Leadership","Books","Business & Personal Finance"],"iBooksVersion":"3.1","iOSVersion":"6.1","isIBook":false,"isPreorder":false,"name":"ビッグデータvs.行動観察データ:どちらが顧客インサイトを得られるのか","offers":[{"assets":[{"flavor":"publication","size":3142341}],"buyParams":"productType=PUB&price=550000&salableAdamId=1001917516&pricingParameters=STDQ&pg=default","currencyCode":"JPY","price":550,"priceFormatted":"¥550","type":"buy"}],"pageCount":23,"pageProgressionDirection":"rtl","primaryLocale":"ja","publisher":"ダイヤモンド社","releaseDate":"2015-06-04","screenshots":[],"seller":"Digital Publishing Initiatives Japan Co., Ltd.","seriesInfo":{"seriesName":"DIAMOND 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