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GE、IBM、グーグル、インテル、ジョンソン・エンド・ジョンソン、ネスレ、ユニリーバ、ウォルマートなどは、すでに共通価値の創造に取り組んでいるが、まだ端緒についたばかりである。

共通価値がもたらすチャンスを見極める方法は、「製品と市場を見直す」「バリューチェーンの生産性を再定義する」「事業を営む地域に産業クラスターを開発する」の3つである。
これまでの資本主義の考え方は、「企業の利益と公共の利益はトレード・オフである」「低コストを追求することが利益の最大化につながる」といったものであり、依然支配的である。
しかし、もはや正しいとはいえず、また賢明とは言いがたい。
共通価値の創造に取り組むことで、新しい資本主義が生まれてくる。
*『DIAMONDハーバード・ビジネス・レビュー(2011年6月号)』に掲載された論文を電子書籍化したものです。

【『DIAMONDハーバード・ビジネス・レビュー(2015年1月号/2014年12月10日発売)』の特集は「CSV経営」です。併せてご購読ください。】"},"editorialArtwork":{},"genreNames":["マネジメント／リーダーシップ","ブック","ビジネス／マネー"],"iBooksVersion":"3.1","iOSVersion":"6.1","isIBook":false,"isPreorder":false,"name":"経済的価値と社会的価値を同時実現する共通価値の戦略","offers":[{"assets":[{"flavor":"publication","size":1324741}],"buyParams":"productType=PUB&price=550000&salableAdamId=947781678&pricingParameters=STDQ&pg=default","currencyCode":"JPY","price":550,"priceFormatted":"¥550","type":"buy"}],"pageCount":46,"pageProgressionDirection":"rtl","primaryLocale":"ja","publisher":"ダイヤモンド社","releaseDate":"2014-12-03","screenshots":[],"seller":"Digital Publishing Initiatives Japan Co., Ltd.","seriesInfo":{"seriesName":"DIAMOND 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経済的価値と社会的価値を同時実現する 共通価値の戦略 カスタマーはこんな商品も購入

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