9 Entrepreneurisms

How do two businesses that start out with similar products and resources end up with vastly different outcomes?

One becomes a multi-billion dollar success story, the other fades into oblivion.

What did the founders of Uber, Airbnb, and other hugely successful entrepreneurs do to catapult them onto the world stage when millions of others struggle to make their payrolls?


Is there a way that a large company can be managed with the passion, energy and innovativeness of a start-up?

These are questions that every leader and entrepreneur wants answers for. In a nutshell, what is the secret sauce that has led to the success of companies as diverse as Google, GE and Reckitt Benckiser? Or is there a secret at all?


Authors Sri Vadrevu and Anwar Jumabhoy have spent the past few years examining the culture, and practices at various businesses, what made the businesses prosper, and why they struggled. Their exhaustive research is laid out in 9 ENTREPRENEURisms. The authors have identified nine Entrepreneurisms that must be part of the infostructure of a corporation in order to achieve success in today’s Volatile, Uncertain, Complex and Ambiguous (VUCA) world

Sri and Anwar debunk many myths about what makes a business successful and look into behaviors of entrepreneurs and CEOs who both succeed and fail.


Issues such as risk taking, the Business Frame, the role of board members, having the right people in HR, and managing talent are all discussed in this must-have book for any entrepreneur.


9 ENTREPRENEURisms helps you avoid the many pitfalls of being an entrepreneur that so many before you have fallen into.