A Comprehensive Guide to Digital Marketing Strategy

Are you a small-business owner or entrepreneur on a limited budget? Do you run a new company or one mired in traditional marketing strategies? Perhaps you are a marketing professional looking to enhance your understanding of new media, or a brand influencer wondering how to leverage your online following to earn revenue?

Whether you identify with any of these descriptions or simply want to learn as much as possible about digital marketing strategy, this book it is for you! Written by a college marketing professor, it offers a comprehensive overview of the primary components currently used in a complete digital marketing strategy.

Learn about digital marketing basics, the role of websites, user experience, content marketing, buyer personas, buyer journeys, search engine optimization, customer relationship management, analytics, email marketing, mobile marketing, digital advertising and much more!

Use this book to help create your own comprehensive digital marketing strategy for your company or yourself!