A Secret History of Brands A Secret History of Brands

A Secret History of Brands

The Dark and Twisted Beginnings of the Brand Names We Know and Love

    • ¥1,600
    • ¥1,600

発行者による作品情報

The true—and often shocking—stories behind some of the biggest names in business.
 
We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism.
 
A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about:
  The mystery of the cocaine content of Coca-ColaThe Hitler-Henry Ford connectionWhy Bayer is famous for aspirin, but began their journey with HeroinHow Kellogg’s Corn Flakes were crafted to deter sexual arousalAnd more

ジャンル
ビジネス/マネー
発売日
2017年
7月30日
言語
EN
英語
ページ数
160
ページ
発行者
Pen & Sword Books
販売元
OpenRoad Integrated Media, LLC
サイズ
3.9
MB

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