Adding Value (RLE Marketing) Adding Value (RLE Marketing)
Routledge Library Editions: Marketing

Adding Value (RLE Marketing‪)‬

Brands and Marketing in Food and Drink

Geoffrey Jones & Nicholas J. Morgan
    • ¥8,800
    • ¥8,800

発行者による作品情報

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

ジャンル
ビジネス／マネー
発売日
2014年
9月19日
言語
EN
英語
ページ数
368
ページ
発行者
Taylor & Francis
販売元
Taylor & Francis Group
サイズ
5.5
MB

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