AMPLIFY

In today’s fast-paced, high-stakes environments, strong systems matter — but they’re not enough. Sustainable performance is driven by one factor above all: the quality and distribution of leadership throughout the team and organisation. Not just from the top, but shared across your entire team or organisation. That’s Performance Leadership.

In Amplify, Performance strategist and author of Simplify, Richard Young presents a clear, research-backed framework for individual leaders seeking to drive lasting impact. Drawing on Richard’s insights from 11 Olympic cycles and work across 50 sports and industries in seven countries, this book distils what separates high-performing teams and systems from the rest — and how to apply those principles in any organisation.

You’ll learn how to:


Lead with clarity and intent in moments that matter
Align roles and behaviours to strengthen team performance and cohesion
Build anti-fragile environments that thrive in uncertainty
Foster performance well-being that lifts energy and results
Avoid the silent traps that erode momentum and culture

Whether you’re leading a team, a business unit, or an entire organisation, Amplify provides a practical, actionable playbook for unlocking your leadership potential and amplifying the performance of those around you.

Because at the heart of every high-performing system is leadership that performs.

About the Author: 

Richard Young is a globally recognised performance strategist. A former Olympian and PhD-trained scientist, he has designed and led high-performance systems in seven countries. His work spans national teams, elite programmes and cross-sector innovation, integrating insights from sport, the military, Formula 1 and research to deliver sustained results. Known for turning complexity into clear, actionable strategy, Richard is a trusted advisor to global leaders, international teams, and organisations to amplify impact, sustain success and lead lasting change.