Answering the Ultimate Question Answering the Ultimate Question

Answering the Ultimate Question

How Net Promoter Can Transform Your Business

    • ¥2,800
    • ¥2,800

発行者による作品情報

Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.

ジャンル
ビジネス/マネー
発売日
2008年
12月3日
言語
EN
英語
ページ数
320
ページ
発行者
Wiley
販売元
John Wiley & Sons, Inc.
サイズ
2.3
MB

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