Architecting Experience

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.Contents: About the AuthorIntroductionContent Creates Consumer ExperienceMedia Moves MarketsData is the 'New Oil': Analytics are Advanced ChemistryThe Rush is on: Planning to Collect and ConnectConsumer Attention: The Brass Ring on the Media-Go-RoundTo Mediate Should Mean to MotivateContent and Experience Makes or Breaks ConversionIt's Never Good EnoughGetting Ahead of the GameContent Creates Cultural ExperienceConclusionIndex
Readership: It is suitable for professionals in content publishing, advertising, marketing and consumer research, and for undergraduate and graduate students in related fields of study. Data;Analytics;Marketing Science;Marketing Analytics;Conversion Science;Marketing Automation;Digital Analytics;Consumer Engagement Strategies;Marketing Technology;Web Analytics;Mobile Analytics;Mobile Measurement;Social Media Analytics;Media Measurement;Marketing Measurement;Marketing RO;ROM;Targeting;Personalization;Digital Marketing;Marketing;Experience Design;User Experience;UX00