Bobos in Paradise
The New Upper Class and How They Got There
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- ¥1,800
Publisher Description
In this witty and bestselling look at the cultural consequences of the information age, David Brooks coins a new word, Bobo, to describe today’s upper class—those who have wed the bourgeois world of capitalist enterprise to the hippie values of the bohemian counterculture.
Do you believe that spending $15,000 on a media center is vulgar, but that spending $15,000 on a slate shower stall is a sign that you are at one with the Zenlike rhythms of nature? Do you work for one of those visionary software companies where people come to work wearing hiking boots and glacier glasses, as if a wall of ice were about to come sliding through the parking lot? If so, you might be a Bobo.
PUBLISHERS WEEKLY
Transcendentalists vs. robber barons, beatniks vs. men in gray flannel suits, hippies vs. hawks: for more than a century, U.S. culture has been driven forward by tensions between bohemians and the bourgeoisie. Brooks, an editor at the conservative Weekly Standard and at Newsweek and an NPR commentator, argues that this longstanding paradigm has been eroded by the merging of bohemians and bourgeoisie into a new cultural, intellectual and financial elite: the "bobos." Drawing on diverse examples--from an analysis of the New York Times' marriage pages, the sociological writings of Vance Packard, Jane Jacobs and William H. Whyte and such films as The Graduate--he wittily defends his thesis that the information age, in which ideas are as "vital to economic success as natural resources or finance capital," has created a culture in which once-uptight Babbitts relax and enjoy the sensual and material side of life and anti-establishment types relish capitalist success; thus a meritocracy of intellectualism and money has replaced the cultural war between self-expression and self-control. While it works well on a superficial level, Brooks's analysis is problematic upon close examination. For example, his claim that Ivy League universities moved toward a meritocracy when, in the 1960s, they began accepting some students on academic rather than family standing ignores the reality that the "legacy" system is still in force. Ultimately, by focusing myopically on the discrete phenomenon of the establishment of "bobos," Brooks avoids more complicated discussions of race, class, poverty or the cultural wars on abortion, homosexuality, education and religion that still rage today.
