Brand Seduction Brand Seduction

Brand Seduction

How Neuroscience Can Help Marketers Build Memorable Brands

    • ¥1,600
    • ¥1,600

発行者による作品情報

An examination of the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this to their advantage.

In Brand Seduction, author Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and makes decisions, and the important roles our emotions and unconscious play in our selections.

Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business.

Praise for Brand Seduction

“Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters.” —Seth Godin, author of All Marketers Are Liars

“Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized.” —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence

“With solid research and real-world examples, Daryl Weber makes the science of marketing inspiring and actionable. Brand Seduction is a valuable tool for anyone seeking to leverage the power of their brands.” —Nir Eyal, author of Hooked

ジャンル
ビジネス/マネー
発売日
2016年
4月25日
言語
EN
英語
ページ数
289
ページ
発行者
Red Wheel/Weiser
販売元
OpenRoad Integrated Media, LLC
サイズ
8.5
MB