Business Innovation Like Magic

Innovation isn't magic, something that happens in a "tada" moment. It isn't something that happens only to a creative few. Innovation can be created by anyone, in any company, with the help of the proven, step-by-step process detailed in this book. This process is called CARPE NOVUM (Latin for "Seize Innovation").

Here we answer such challenging questions as:

- How do you foster a culture of innovation?

- How do you generate ideas?

- How do you package and sell the idea to others?

- How do you successfully deliver the innovation?

CARPE NOVUM is then applied to three different case studies, the last one winning a top national award for innovation.