Can Nokia Turnaround ‪?‬

This eBook focus and analyze the strategic direction of Nokia as currently it failed to compete with Apple’s iOS and Google’s Android in smart-phone market.

The analysis applied several internal and external strategic analysis models to identify Nokia’s strategic capabilities and core competencies, while it also determines what Nokia need to do, in order to stay relevant in highly competitive marketplace.

Nokia bet heavily on Window Phone, during the transition will continue to develop low end Symbian featured phone. Window Phone is ether make or break for Nokia. Question now - is Nokia able to turnaround? Is the strategic move to pursuit Window Phone - a right decision?