Changing way of career development

Economic and business changes in the industrialised countries are radically altering the world of work (Barner, 1994). The way of career development has dramatically changed over the last decades (Kotler in Executive Female, 1995). The purpose of this paper is to discuss the changing organisational context for careers, the underlying permanent factor of adult development, and the impact this is having on career management and development. Key issues, theories and models by leading researchers such as Super, Levinson and Arthur are reviewed, shaping careers in the contemporary business environment. The final part includes the implications of the aforementioned for a career in Marketing.