Classic Failures in Product Marketing

Learn how to avoid the really stupid—and often funny—marketing mistakes made by so many companies.  Reading about failures is a lot better than learning the hard way—through painful experience.  This comprehensive book has 528 marketing failures in 64 categories made by companies in 42 nations: North America:  US and Canada Latin America:  Mexico, Brazil, Argentina, Chile, and Colombia South Pacific:  Australia and New Zealand Europe:  UK, Ireland, Russia, Germany, France, Italy, Belgium, Netherlands, Switzerland, Norway, Sweden, and Finland Asia:  India, Japan, South Korea, Taiwan, China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Brunei, and Philippines Africa and Middle East:  South Africa, Kenya, Egypt, United Arab Emirates, Iran, and Iraq And even 2 island nations:  Madagascar and Canary Islands