Clicking
17 Trends That Move Your Business And Your Life
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- ¥500
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- ¥500
発行者による作品情報
From the woman who made Cocoon a verb, who predicted the rise of the four-wheel drive, the ascent of home delivery, and the retreat from the corporate rat race to home-based businesses, comes Clicking, the unique book that shows you how to apply today's trends in culture, business and lifestyle. In a completely updated edition, Faith Popcorn and Lys Marigold pinpoint the 17 trends that are changing America. Clicking is an invaluable road map that will show you how to navigate the trends and Click with success. It is about possibilities, taking chances, and taking charge of your future - now.
PUBLISHERS WEEKLY
"Clicking," in the authors' lexicon, means finding one's niche in work, lifestyle or relationships. Marketing consultants Popcorn and Marigold, in their bestselling book The Popcorn Report, told companies how to capitalize on trends in consumer behavior and society. Here the emphasis is on how individuals can click by recognizing and adapting to such trends as Icon Toppling (widespread rejection of authority figures in business and government) and Anchoring, or grounding oneself by seeking spiritual roots in the past. Another new trend alleged here is FemaleThink, a shift from traditional male goal-oriented, hierarchical relations to more caring and sharing, family-oriented approaches. Peppered with success stories involving entrepreneurs, professionals, corporations and small businesses, this upbeat manual includes chapters on finding a new career and how parents can help kids get on the right path. Popcorn and Marigold (chairman and creative director, respectively, of BrainReserve) throw off ideas like sparks in all directions, and their suggestions for blending ethics, passion and profit will jolt those stuck in a rut. Illustrated. 150,000 first printing.
