Competing to Win

What does it take to build and maintain a truly enduring and continuously successful business ? What really makes your organization unique? What really distinguishes us in the minds of our customers or other key stakeholders?


These questions and over 150 more equally stimulating and change-provoking questions are raised and explored within this concise text. As senior executives, you always have many areas where you can focus your attention - paths along which you can guide your organization to enable it to ultimately reach its full competitive potential. Guide your organization to its competitive potential by answering the questions within this text and by applying Dr. Ted Marra's approach to developing a working business model and crystal clear vision.