Consumer Profiles (RLE Consumer Behaviour)
An introduction to psychographics
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- ¥9,800
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- ¥9,800
発行者による作品情報
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
ジャンル
ビジネス／マネー
発売日
2014年
12月5日
言語
EN
英語
ページ数
198
ページ
発行者
Taylor & Francis
販売元
Taylor & Francis Group
サイズ
870.5
KB
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