Dot Boom
Marketing to Baby Boomers through Meaningful Online Engagement
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- ¥500
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- ¥500
発行者による作品情報
In the bumpy turbulence of our current market, David Weigelt and Jonathan Boehman skillfully navigate marketers through the thought processes of today's baby boomer. By introducing Developmental Relationship Marketing and Meaningful Online Engagement, they've created a systematic approach to obtaining "landing rights" in the emotional mind of this powerful customer.