eBusiness: Strategies, Frameworks, Business Models, Networking, Security, ePayment, eProcurement, SCM, ERP, CRM, Case Study: Channel Conflicts

Theme 1: Strategy and Applications

1. There are 2 approaches to apply e-business:
• Portfolio oriented methods:
--> IT follows strategy (reactive)
- Directed towards aligning the IS function with the company's strategy
- IS function as a business expense
- Top-Down Approach
• Impact oriented methods:
--> IT (partly) determines strategy (interdependent)
- IT integral part of the strategy formulation process (dynamic alignment)
- IS function as a business investment
- Bottom-Up Approach
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