Emotion and Reason in Consumer Behavior Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

Arjun Chaudhuri
    • ¥9,800
    • ¥9,800

発行者による作品情報

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

ジャンル
ビジネス／マネー
発売日
2006年
8月14日
言語
EN
英語
ページ数
184
ページ
発行者
Taylor & Francis
販売元
Taylor & Francis Group
サイズ
1.5
MB

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