Exposure to Closure

Social media marketing, pay-per-click, Twitter, Facebook, LinkedIn, search engine optimization......what does it all mean and why should you even care? We all know that the economic meltdown of 2009 was tough for everyone. Even the seemingly invincible banking and insurance sector was almost brought to its knees.


What was also interesting, and not so highly publicized, was how the recession also affected the marketing sector. Many large marketing firms, especially here in the Detroit Metropolitan area, are now gone. It's not very often you see large marketing firms just close up shop, especially when marketing is so important to gaining exposure for new products and services.


Global competition is tough, so is it possible that companies can no longer afford expensive multi-million dollar marketing and ad campaigns? What about smaller companies, can they even afford to pop $10-25k on traditional marketing techniques every year? So what if expensive, old-school marketing is partly responsible for the continued recession due to our inability to cost-effectively compete?


As with everything problematic, necessity is the mother of invention and at the forefront of our recovery is Social Media Marketing. Living in Michigan for the last 15 years, I know many people that have been laid off and are starting new businesses. I wanted to help by giving new entrepreneurs a few tips and tools to help them succeed in today's rapidly changing hi-tech world.


I wrote this book in story format so you will experience firsthand how my wife and I started a tech business and cost-effectively marketed a product, even in the most trying of times. I hope you enjoy it. 


Stephen Sadler