Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation

T.C. Melewar

- ¥9,800

- ¥9,800

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

ジャンル

ビジネス／マネー

発売日

2008年

4月10日

言語

EN

英語

ページ数

256

ページ

発行者

Taylor & Francis

販売元

Taylor & Francis Group

サイズ

1.3

MB

Contemplating Corporate Marketing, Identity and Communication

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The Handbook of Communication and Corporate Reputation

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Corporate Reputations, Branding and People Management

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Organizational Identity in Practice

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Reputation Management and Family Business

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Corporate Branding in Logistics and Transportation

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Strategic Brand Management in Higher Education