Flourishing
A Frank Conversation About Sustainability
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- ¥1,500
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- ¥1,500
発行者による作品情報
Flourishing: A Frank Conversation about Sustainability invites you into a conversation between a teacher, John R. Ehrenfeld, and his former student now professor, Andrew J. Hoffman, as they discuss how to create a sustainable world. Unlike virtually all other books about sustainability, this one goes beyond the typical stories that we tell ourselves about repairing the environmental damages of human progress.
Through their dialogue and essays that open each section, the authors uncover two core facets of our culture that drive the unsustainable, unsatisfying, and unfair social and economic machines that dominate our lives. First, our collective model of the way the world works cannot cope with the inherent complexity of today's highly connected, high-speed reality. Second, our understanding of human behavior is rooted in this outdated model. Driven by the old guard, sustainability has become little more than a fashionable idea. As a result, both business and government are following the wrong path—at best applying temporary, less unsustainable solutions that will fail to leave future generations in better shape.
To shift the pendulum, this book tells a new story, driven by being and caring, as opposed to having and needing, rooted in the beauty of complexity and arguing for the transformative cultural shift that we can make based on our collective wisdom and lived experiences. Then, the authors sketch out the road to a flourishing future, a change in our consumption and a new approach to understanding and acting.
There is no middle ground; without a sea change at the most basic level, we will continue to head down a faulty path. Indeed, this book is a clarion call to action. Candid and insightful, it leaves readers with cautious hope.
PUBLISHERS WEEKLY
For those who equate sustainability with "an LED light bulb, hybrid car or LEED certified green building," Ehrenfeld (Sustainability by Design) gives an earful. Alongside former student Hoffman, he tackles the notion of sustainability in three parts: what's wrong with current assumptions about it, what to do about it, and what the future holds. For Ehrenfeld, neither companies nor governments actually deliver sustainability and he goes so far as to reject the word itself in favor of "flourishing," defined as "not only to grow, but to grow well, to prosper, to thrive, to live to the fullest." He calls for a complete over-throw of how individuals consume and how the system we live in relates to the natural world: small steps like "greening" that pass for sustainability actually create a false sense of doing good when far more radical solutions are required. Brilliant as Ehrenfeld is, his disdain for any ecological baby-steps can leave readers frustrated; corporations must shrink their global footprint in a capitalistic mod-el that encourages them to increase it. Short of full global revolution, the consumer is left with little to hope for and far less to do.