Franchising in Brazil

This book is a complete manual on the Brazilian franchising. Written by the most renowned industry professionals, the work shows the rich contents of the national franchise system, providing important information for entrepreneurs, franchisees, franchisors, researchers, academic institutions, media, and all those interested in the business model increasingly growing in our country and in the world.


This work aims to be a major source of consultation on the national franchise system, in this book, the reader will know the speed at which the franchise grows, modernizing every day, sets trends, innovates in concepts, preaches new cultures of multiplier management, expands the supply chain, develops leaders, creates entrepreneurs, develops professionals in all areas of knowledge, creates successful projects, supplies demands, finally, franchising in Brazil is a huge success in only 25 years of existence consecrated to public opinion, opinion makers, academic institutions, governments and is successful primarily with the final consumer in all social classes.