Getting from Here to There

ìThis is a wonderful book. The dilemma of converting an idea into a working business model and then scaling it is incredibly challenging. Ashish puts together the building blocks with simplicity and clarity -- and a compelling storyline. ì - Pramod Bhasin, Founder Genpact, Chairman Clix Capital, Co-founder Asha Impact ìA step-by-step approach to scale, covering key levers from strategy to culture, written in an engaging style. Highly recommended.î - Sanjeev Bikhchandani, Founder, InfoEdge ìScaling startups is one the biggest challenges any entrepreneur faces. The structured approach provided by this book will be extremely valuable to founders. Coming from a successful leader, with significant scaling experience, this is a must read.î - Meena Ganesh, MD and CEO, Portea Medical An engaging and practical guide for defining your mission, vision, strategies, objectives and culture - a must-read for startup founders and emerging corporate leaders alike. - Will Poole, Co-founder and Managing Partner, Capria and Unitus Ventures This book provides a blueprint to scale your organization, with tips and practical methods to follow at each stage. Companies that scale: ï Know where they are going and how they will get there; their Mission, Vision and Core Strategy ï Have a clear set of Breakthrough Objectives and Initiatives that will help them scale. ï Ensure that everyone in the company has measurable objectives that meet the companyís goals while allowing for individual contribution. ï Have a culture based on shared values, where people grow and want to contribute to the companyís success.