Getting There From Here

"Getting There from Here: Bridging Strategy and Execution" provides valuable management insight for executives and managers in pursuit of optimizing brand performance. It can help your organization achieve better overall business results through a step-by-step, practical approach to strategic brand alignment. Graphically illustrated content helps readers quickly comprehend a holistic perspective, firmly grasp effective tools, and learn how to apply processes that achieve simplified, distributed control of brand alignment.

Part 1 reveals the hazards posed by gaps between strategy and execution, and explores the root causes of strategic misalignment that allow these gaps to form. Then it examines the ways in which stakeholder realignment can drive increased revenues and improve profit margins.

Part 2 provides practical tools and processes—bridges—that can be applied immediately to help close gaps and move your organization toward true brand operationalization. The universal RAPPORT Process and two supporting sub sub-processes provide a roadmap and vehicles to get there, no matter where your organization is today.