Go Configure

Selling build-to-order products online can be tough, particularly if your call-to-action is a Contact Us form. Websites that include only basic product information and photos of past projects have minimal potential for online growth. These sites don’t differentiate your products. They provide no compelling reason for customers to re-visit your site. And they don’t encourage customers to share what they’ve found on social media.


But dramatic online sales growth is absolutely possible--and easier than you might think. Product configurators provide engaging visual experiences that encourage customers to discover, save, and share their perfect version of your product. As a seamless part of your website, a configurator can help customers find exactly what they want, when they want it. Customers have virtually no reason to shop elsewhere.


This book describes how a configurator can boost your online sales and give you a clear advantage over your competitors. It outlines how customers buy build-to-order products today and why configurators are particularly well-suited to grow sales and reduce cost-to-close.


In the latter half of the book, the author provides clear and practical guidance on adding a configurator to your website. This guidance is based on insights gained while designing and delivering configurators for some of the most successful online build-to-order product vendors, including Home Depot® Tuff Shed® and Studio Shed™.


The book concludes with 10 unexpected upsides of configurators—benefits beyond sales growth. For example, a configurator can ensure your product orders are complete, accurate, and consistent. You can virtually eliminate errors and easily automate sales processes.


Buying a build-to-order product online should be as easy as buying a book or album. Vendors who aggressively pursue this goal will be perfectly positioned to fully capitalize on Internet sales. This book provides essential guidance and recommendations for build-to-order product vendors who are ready for exponential growth…and their own online success story.