Go for Bold

A new approach to designing simple and powerful strategy by harnessing organizational talent and creativity.

Strategy is important, but it's not easy to come up with fresh ideas needed for success, let alone bring them to life. Uncertainty about the future, the pressure of competition, risk aversion, and those boring planning meetings employees sit through sap confidence and enthusiasm and produce timid templates for maintaining status quo.


This book offers a new approach to designing strategy. It shows how to inspire others to think differently long-term, work through challenging issues constructively, and ultimately become committed to an ambitious, shared future for your organization. Leading strategist Rosie Yeo reveals how to find answers to big questions by unleashing team creativity to hone in on what is most important and map a bold pathway to success.


For leaders, aspiring leaders and anyone who needs a future plan, Go For Bold offers a fresh take on the creative collaboration needed to design, implement and achieve your organization's growth and other success metrics.