Happy Money
The New Science of Smarter Spending
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4.0 • 1件の評価
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- ¥1,100
発行者による作品情報
After a fairly low threshold, income and material wealth have no measurable effect on happiness. But how we spend our money does.
In this groundbreaking book, Dr Elizabeth Dunn and Dr Michael Norton explain the secret to “happiness-efficient” spending. Using their own cutting-edge research, they reveal:
• Why it’s better to buy concert tickets instead of a new iPhone
• Adverts actually make television more enjoyable
• Why you should book your next holiday many months in advance
• How “time affluence” is more important than a fat pay cheque
• Why charitable giving is the best investment you can make
A rare combination of informed science writing, wit, and practical pointers for a flourishing life, Happy Money will help you to be more fulfilled for less.
PUBLISHERS WEEKLY
Money. For most people, it's a source of stress and fear. And yet more money doesn't change things research shows that once an American is earning around $75,000 a year, he does not get any happier with incremental income. What if instead of simply focusing on curtailing our spending, we changed how we spent our money, putting it toward purchases that actually make us happy? University of British Columbia psychology professor Dunn and Harvard Business School marketing professor Norton, friends from graduate school, offer a witty, lively guide to changing the philosophy behind spending so that it brings you true joy. Buy experiences rather than products, they advise; make your purchases treats rather than hobbies; buy yourself time; save rather than putting yourself in debt; and invest in others. Referencing behavioral psychology experiments and tests, the authors direct readers through the ways they can change their behavior to make the spending on even a limited budget lead to happiness. Readers cannot help but be charmed by this funny, warm guide to creating the good life from scratch.
