Hispanic Game

From the outset, we’ve been the kind of research agency that loves finding out why things happen. So although it seemed preposterous to produce yet more knowledge about the Hispanic market (you might even be thinking, “Please, enough already”, we decided to roll up our sleeves and dig into the lives of these people, because we thought we could shed even clearer light on their story.


We developed a syndicated intuitive study with anthropological and quantitative methodologies that would take us inside Hispanic life. We were in their homes, we were at their table with them, we drank with them, we played with their children, worked on farms and in offices with them, pulled double shifts, visited with their families back in the home country and added more than a few to our Facebook and follow them on Twitter. We even cleaned some of their houses. We spared no efforts in finding out what it means to be Hispanic in the United States.