Homo Digitalis

Homo Digitalis is covering the science behind our use of media, social networks and devices, by mapping our basic human needs with our digital behavior. The author interviews scientists within social and cognitive neuroscience, psychology, sociology and philosophy to understand what drives us as human beings physically and online. The book is divided into three parts. Part one covers the basic needs and digital behavior of individuals, social behavior and how societies are affected by global online movements. The second part looks into how organizations can amplify the value of digital media inside and outside the organization by supporting their employees and customers needs. The third part of the book covers the global movement of digital entrepreneurship, and how it affects business and societies. The last chapter covers emerging technologies, mapping mega trends that will affect our future as Homo Digitalis.