How To Develop Brand Value: The Path To Creating Career Options And Self-Marketing

Surviving in today's work environment requires that each employee develop a sense of entrepreneurship. You must identify your expertise, know your target audience and communicate a perceived value. To create a stable career, you should focus on understanding the strategy of marketing yourself, and developing an on-target brand. The author has outlined an easy-to-follow process that helps professionals gain clarity to grow an entrepreneurial approach to self-marketing. This book shares detailed career traits that can use to identify where you are, where you want to be, and how to get there.