How to Sell Value

Leading international sales consultant Pedro Roccato has trained thousands of sales professionals on how to provide a highly differentiated buying experience to their customers in order to close more sales.

The book arms sales professionals in any industry on how to sell on value, not price, which is a necessary tool in today's competitive sales landscape. Sales professionals will learn about about: 
How to diagnose their customer's needsThe importance of value-added salesSales perceptionAnd how to produce a value-added proposition