HTML5 for Creative Directors

By now, professional web designers and developers have got a fairly good grip of “HTML5”. Yes, we know most of what is referred to as HTML5 is not strictly HTML5 at all, indeed a good deal is not even HTML, rather CSS and the DOM. But we know what it is, what we can do with it, what drawbacks and challenges exist.

However when it comes to others we work with — clients, Creative Directors, CIOs and CTOs, well, let’s face it, there’s a good chance they’ve heard the term, perhaps some of the myths, and want to know more, but they aren’t as well versed in the nitty gritty. Don’t worry, we’re here to help.

HTML5 for Creatives Takes a high level, yet in depth, look at the capabilities, use cases, strengths and limitations of the whole suite of related technologies that are broadly referred to as “HTML5”. It’s written specifically for people who make decisions about the use of technologies, particularly in the creative industries, (but it’s more than a little relevant for other industries as well) rather than for developers and implementors. We keep it high level, so there’s no code to worry about, but we’ll also delve into these technologies in some detail.

So if you need to know more about what HTML5 is, and what it can do for you, then grab a copy. Or if your client, manager, or some other decision maker you work with needs to get up to speed with modern web technologies, then send them a copy (or print it out and put it on their desk!)

In short we’ll cover:


What the key features of “HTML5” are;
What uses each of these have;
What support these have in web browsers, mobile and tablet devices; and
Why you should care.



But first, why bother with HTML5 at all? Well, whether your focus is:


mobile and tablet applications;
interactive, engaging online campaigns;
browser based, Facebook, and other social games; or
more traditional web sites,



HTML5 and related technologies bring new capabilities to connect with audiences, and create more engaging, simply better, web experiences.