Hungry Start-up Strategy
Creating New Ventures with Limited Resources and Unlimited Vision
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- ¥2,000
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- ¥2,000
発行者による作品情報
Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it’s something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture’s direction.
For years, students have told Cohan that the seminal business strategy guide, Michael Porter’s Competitive Strategy, was too big-company focused. So Cohan—who once worked with Porter—has written the first business strategy book to address start-ups’ very different challenges.
Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining the unique rules start-ups must follow. For example, when setting goals, large corporations try to maximize their long-term return on equity, but resource-poor start-ups have to plan by setting a series of short-term goals—and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well-fed companies can invest substantial time and capital before ever launching a product, but hungry start-ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they’ll starve to death.
For each of these six areas, Cohan provides a decision-making approach and lively case studies of what actual entrepreneurs have done. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies. Hungry Start-up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.
PUBLISHERS WEEKLY
Management consultant and venture capitalist Cohan (Export Now: Five Keys to Entering New Markets) tries to even the formidable odds facing fledgling entrepreneurs, advising readers to examine with a strategic eye their chosen field of competition and thus avoid the errors that can doom a business from the start. Not just preaching to the choir, he shows how this has been accomplished by such entrepreneurs as BrewDog's cofounder James Watt and T2 Biosystems' CEO Joe McDonough. He also shares their accumulated expertise on such essentials as setting short-terms goals, picking the right field, raising funds, and building a team. While some figures and diagrams appear throughout the book, Cohan's writing remains remarkably free of the consultant buzzwords and charts that can make works of this type not only challenging but unhelpful. Instead, Cohan delivers his advice in a no-nonsense, direct manner that readers will appreciate. He also explores the challenges of satisfying customers, remaining open to change, and meeting capital providers' demands. Entrepreneurs hungry for success will welcome Cohan's guidance on gaining the edge necessary to compete and thrive in business.